Our core service is brand identity design for small to medium sized business; everything you’ll need, starting with logo design through to stationery, marketing collateral, packaging, signage, uniforms and website design – whatever you need for your new business or to enliven an existing brand. So if you want your business to – Look the business, like these businesses do, then contact us today.

The Barracudas Rugby League Team wanted a patch type logo for their supporters clothing, including hoodies and t-shirts. A fun project to be involved with…


One of the most successful logos we have produced, Club Auto have gone on to advertise on national TV even though they are based here in Whangarei.

As the logo says ‘The Hottest Coffee in Town’ and the same goes for the logo we were asked to design. Mel wanted her logo to reflect the 50’s pinup girl and with her flowing flame coloured hair, how could we resist.


A well established New Zealand company needed to BRAND their trailers so asked Total Idea Co to come up with something simple, recognisable and easy to be applied to all situations… here it is!

One of our first logo’s that has stood the test of time. The clinical colours and soft fonts make you feel that you are on good hands at this private hospital.


Who said coffee? When it came to the name it was all Ian’s idea. We sat around a table with coffee in hand and he said, you need coffee to ‘jolt’ you in to action… and so it was born!

These two guys, known as Paddy & Snag have become a part of the Pacific Rim family, turning out 50 tons+ of sausages and patties a day to feed the hungry mouths in New Zealands takeaways.


Our local beach and holiday park needed to be brought to life, so the main features of this family camp came together perfectly to create this great piece of branding.

Trenz Homes started out as Kitset Homes but grew and grew to cover New Zealand and the Pacific so were rebranded to better suit their market.


Supplying automated answers to the timber industry Tui have been a part of New Zealand for quite some time now. Tui Technology were the proud recipient of the 2007 Northland Business Awards – NorthTec Excellence in Technology Innovation category prize.

JK’s favourite all time logo. Being a water baby he was able to empathise with all the elements that bring this logo to life! He threw out the KISS principle of design, but it still works!


Robert and his dedicated group of volunteers do a fantastic job looking after injured birds, caring for them until they are strong enough to be returned to the wild and his logo reflects this!

When design a logo we have to take in to consideration it’s end use, and that just what we did with Watermans World…